Head of E-Commerce and Performance Marketing
Are you passionate about the modest fashion industry and eager to take your career to the next level? For Merrachi, a leading brand in the modest fashion world, Fashion Solution is seeking a dynamic Head of E-Commerce and Performance Marketing. In this role, you will be an integral part of the Marketing Team, leading various daily activities to drive best-in-class e-commerce and performance marketing strategies to drive sales growth.
- Plaats
- Regio
- Vakgebied
- Dienstverband
- Werkervaring
- Opleidingsniveau
- Salaris
- Referentienummer
- Amsterdam-Duivendrecht
- Noord-Holland
- E-commerce
- Fulltime
- > 10 jaar
- HBO, Universiteit (WO)
- -
- 10547
Over het bedrijf
Meet MERRACHI: a modest brand that is all about comfort and self-confidence as its key elements, to create a universe for all women. At MERRACHI they shift the boundaries of fashion as we know it, using confidence, unity and modesty in their purest interpretation. In 2020 they established their “Eponymous” collection and have ever since given a voice to women that were once forgotten about in the fashion industry, with designs that pay respect to both form and function, personalisable to every unique dress sense.
Over de functie
As a Head of E-Commerce and Performance Marketing you will lead the e-commerce manager and will further develop the team. Your responsibilities will be;
E-Commerce Management
- Design and implement an eGective e-commerce strategy to drive sales growth and provide a best-in-class online client experience
- Manage and oversee the e-commerce platform, ensuring seamless operation and user experience at all times
- Manage all online activities in relation to traGic acquisition, sales, conversion, a/b testing and reporting
- Analyze market trends and customer behavior to identify opportunities for growth
- Develop an e-commerce calendar and ensure the website is properly maintained and animated (online visual merchandising, content refresh, online events, …)
- Collaborate with cross-functional teams to ensure alignment with broader business goals
- Monitor and report on e-commerce performance metrics, providing insights and recommendations for improvement
- Manage the e-commerce budget, ensuring cost-eGective strategies and maximum ROI
Performance Marketing
- Define the performance marketing strategies and best media mix to attract new customers into the brand while maximizing conversion and sales
- Drive digital marketing initiatives to increase brand visibility and sales conversions
- Plan and execute all digital acquisition activities using ads platforms including SEM, social media, display advertising campaigns, aGiliate marketing, programmatic, etc. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Manage the performance marketing budget and maximize the ROI
Functie eisen
Requirements
- Minimum of 10+ years of experience in E-Commerce and Performance Marketing management, ideally in a digital native DTC brand (beauty, fashion, luxury, lifestyle)
- Strong understanding of digital marketing channels and E-Commerce technologies
- Knowledge of e-commerce tools (Shopify, Google Analytics, …) and social media platforms (Instagram, TikTok,…)
- Ability to work in a fast paced, entrepreneurial environment
- Strong organizational and planning skills; multitasking abilities
- Willingness to travel as needed based on business priorities
- Excellent communication skills. Ability to communicate eGectively across teams (Founders, Senior Management, Creators…)
Preferred Qualifications
- Master’s degree in digital marketing, e-commerce technologies or related field
- Prior experience as e-commerce manager
- Prior experience as performance marketing manager
Aanbod
This position will secure you a place in the young, driven and ambitious team at the Amsterdam office with an informal, positive and collegial atmosphere. Merrachi has grown exponantially since 2020 and now enters its scale-up fase. This means you'll contribute to building the ultimate version of their brand, and input is valued much!
Furthermore you'll receive:
- Salary
- Pension scheme
- Covering of travel expenses
- 25 days off per year (fulltime)
- Holiday allowance
- Hybrid work possible (by mutual agreement)
- Special employee discounts of 20%
- Fun, like a company organised Iftar
Over Fashion Solution
Ben jij op zoek naar een baan in de mode? Wij zijn jouw Fashion Solution! Sinds 1998 helpen wij mode- en lifestyle bedrijven bij de zoektocht naar nieuw talent. Wij bemiddelen in verschillende mode vacatures, van stages en startersfuncties tot aan senior en management functies. Bekijk alle mode vacatures hier .
Vragen over deze vacature?
Peter de Kok
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